Survey Finds Majority of Americans Do More Than They Realize To Live ‘Green’
When it comes to doing their part for the environment, Americans may be “greener” than they think – with many participating in more than two “green” activities regularly. A new study entitled “Moving Consumers from Green Interest to Green Action,” conducted by Insight Research Group in partnership with HGTV and the Natural Resources Defense Council, set out to gain an in-depth understanding of people’s relationship to green and how it fits into their lives. The research found that more than 84 percent of respondents believe “it is a moral obligation” to care for the environment and 86 percent already participate in at least one green activity such as conserving energy at home, recycling, driving a fuel efficient car, buying recycled products or picking up litter. However, the research also found that a main barrier to doing more “green” actions is people’s trepidation that such activities may associate them with extreme political or environmental viewpoints.