For a full-color, graphic version of this newsletter, go to http://www.greenbiz.com/enewsletter.
Getting the Most Out of Your E-Waste
http://www.greenbiz.com/podcast/2008/04/24/getting-most-out-your-e-waste
When companies recycle e-waste, they need to ensure that every stage of the recycling process is set up appropriately, from where the waste is sent to how it’s processed. But the effort is worth it. Aside from helping the environment, proper e-waste disposal can be a revenue stream and protect a company’s work.
Kodak Makes Progess on Sustainability Goals
http://www.greenbiz.com/news/2008/04/24/kodak-makes-progess-sustainability-goals
Kodak has reduced its greenhouse gas emissions 28 percent since 2002, and has recycled or reused 42 million pounds of waste through a company program, it announced this week. The company also made strides in reducing energy consumption and occupational injuries.
National Grid Wants to Slash Emissions 80 Percent by 2050
http://www.greenbiz.com/news/2008/04/21/national-grid-wants-slash-emissions-80-percent-2050
National Grid raised its greenhouse gas emissions reduction goal from 60 percent to 80 percent by 2050, and plans to add carbon budgets that are tied to financial performance, the company announced.
DuPont Honors Seven Products for Sustainable Packaging
http://www.greenbiz.com/news/2008/04/22/dupont-honors-seven-products-sustainable-packaging
The company paid homage to sustainable innovations in packaging that included materials that were compostable, biodegradable and made from renewable sources.
Greener Supply Chains a Hot Topic
http://www.greenbiz.com/news/2008/04/23/greener-supply-chains-a-hot-topic
Executives from Clorox, Gap, Nike and other companies met last week to discuss the perils and lessons learned from trying to manage supply chains that cross geographic, ecological and cultural boundaries during a conference sponsored by the Stanford Global Supply Chain Management Forum.
Earth Day Roundup: Trees, Tips, Reports and More
http://www.greenbiz.com/news/2008/04/23/earth-day-roundup-2008
The 39th Earth Day has come and gone, and with it came a slew of announcements, initiatives and reports. Herewith, a brief summary of Earth Day ‘08.
Think to Launch Electric Cars in U.S.
http://www.greenbiz.com/news/2008/04/23/think-launch-electric-cars-us
The Norwegian maker of zero-emission cars will bring its City to the United States in 2009.
EPA, NAM Challenge Manufacturers to Cut Energy Use
http://www.greenbiz.com/news/2008/04/22/epa-nam-challenge-manufacturers-cut-energy-use
The Environmental Protection Agency and National Association of Manufacturers have joined forces to cut energy use by manufacturers by 10 percent.
Sole Technology Discloses Eco-Audit Results, Aims for Carbon Neutrality
http://www.greenbiz.com/news/2008/04/25/sole-technology-discloses-eco-audit-results-aims-carbon-neutrality
Using data generated over more than seven years, the audit focused on the company’s carbon emissions, waste and water consumption. Sole, the parent of etnies and other action sports clothing and footwear brands, will now use the data to begin trimming its footprint with the intention of becoming carbon neutral by 2020.
Autodesk Program Helps Make Sustainable Design Choices
http://www.greenbiz.com/news/2008/04/24/autodesk-program-helps-make-sustainable-design-choices
The maker of 3D modeling software has created a program to help designers easily see the environmental aspects of their material choices.
New Report Offers Tips for Truthful, Successful Eco-Labeling
http://www.greenbiz.com/news/2008/04/21/new-report-offers-tips-truthful-successful-eco-labeling
A study released by Business for Social Responsibility and Forum for the Future looks at the past, present and future of green labeling schemes, and suggests ways for companies to live up to the promises made by their products.
Evian Plans Wetlands Preservation, Adds Recycled Plastic to Bottles
http://www.greenbiz.com/news/2008/04/25/evian-plans-wetlands-preservation-adds-recycled-plastic-bottles
Three new environmental plans from Evian focus on wetlands protection and making recycled products.
JPMorgan Chase Aims for 20 Percent Carbon Reduction
http://www.greenbiz.com/news/2008/04/24/jpmorgan-chase-aims-20-percent-carbon-reduction
Using its 2005 emissions as a starting point, the company wants to reduce a fifth of its emissions by 2012 and buy offsets to cover emissions from employee travel.
Business Ethics for SMEs
http://www.greenbiz.com/resources/resource/business-ethics-smes
This briefing from the Institute of Business Ethics explores what business ethics means for small to medium-sized business enterprises and how they can introduce and support high standards of business practice.
Transparent Supply Chain Sends A Clear Message
By Anne Moore Odell, SocialFunds.com
http://greenbiz.com/feature/2008/04/28/transparent-supply-chain-sends-a-clear-message
Hewlett-Packard recently released a list of its largest suppliers in hopes of increasing accountability from factory floors to consumers’ front doors.
Business Finds Its Place on Earth Day
By Jonathan Bardelline
http://www.greenbiz.com/feature/2008/04/21/business-finds-its-place-earth-day
For companies aiming to latch onto society’s increased focus on the environment, Earth Day is the time to do it. Business participation in the day ranges from sales to teaching tools, and while some actions are more light green than others, many businesses are putting forth real, substantial efforts.
Conscious Consumers in a Nutshell
By Martha Shaw
http://www.greenbiz.com/column/2008/04/28/conscious-consumers-a-nutshell
Most agree that there are millions of consumers out there willing to pay extra for safer, healthier products, and many others who are willing to make earth-friendly choices only because they care about the future or the planet. The truth is, green consumers are a moving target for media planners, and it gets even messier when you factor in the effectiveness of the messaging.
Joel Makower’s Two Steps Forward
Earth Day, Green Marketing, and the Polling of America, 2008
http://www.greenbiz.com/column/2008/04/20/earth-day-green-marketing-and-polling-america-2008
Marc Gunther on Corporate America
Merrill Lynch and “Carbon Farming”
http://www.greenbiz.com/column/2008/04/21/merrill-lynch-and-carbon-farming
David Wigder’s Green Marketing Strategies
Action by Governors Highlights Shifting Sentiment on Green
http://www.greenbiz.com/column/2008/04/24/action-governors-highlights-shifting-sentiment-green
Andy Savitz’s Triple Bottom Line
No Peace For The Guy With A “GetSustainable” Address
http://www.greenbiz.com/column/2008/04/19/no-peace-for-the-guy-with-a-getsustainable-address