New Report on Eco-Labels Offers Best Practices for Consumer Products Companies
A new report by Forum for the Future and Business for Social Responsibility, Eco-Promising: How to Communicate Credibly About Your Products, provides an invaluable how-to guide and examples for companies wanting to make environmental claims about their products and services. The report also reviews the history of eco-promising and highlights the challenges facing companies in communicating their efforts – including the rising possibility of a consumer backlash due to confusion.