Energy guru Lovins to carmakers: Time for big bets
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Amory Lovins, a renowned author and big thinker on energy, specializes in making the impossible real.
His 4,000-square-foot Colorado home has no furnace, uses a few dollars’ worth of electricity a month, and features an indoor tropical garden with banana trees and papaya plants. In conversation, he’s quick to pull out his iPhone to show a car prototype inspired by the Hypercar, which is three to five times more efficient than conventional cars.
He’s the chief scientist and co-founder of nonprofit advisory firm Rocky Mountain Institute, which develops environmentally friendly solutions using business as a lever. Among the organizations it advises are Ford Motor, Wal-Mart, and the Pentagon.
On Tuesday, Lovins spoke to investors and entrepreneurs at a forum on clean tech organized by Xconomy, where he was interviewed by venture capitalist Paul Maeder about energy and the environment. (On Wednesday, he spoke at Harvard University.)