Climate Change Accounting Goes Public in a Big Way
Read the full post at SolveClimate.
Flashy billboards are usually not my thing, but it’s hard not to be grabbed by the 67-by-32-foot billboard unveiled yesterday outside New York City’s Penn Station.
Deutsche Bank launched the world’s first “Carbon Counter,” an electronic display that digitally shows the real-time, cumulative pollution we are emitting that is causing the planet to heat up. Half a million people will see the billboard daily, and millions more can do so online at know-the-number.com.