Read the full story at GreenBiz.
We live in an era in which green innovation reigns — and, at times, rains, even pours, from companies, universities, and research labs. A wide range of disciplines, from biotech and nanotech to cleantech and infotech, are enabling the design and manufacture of things that are lighter, simpler, cheaper, smarter, less wasteful, less toxic, and less resource-intense. Not much of it yet truly qualifies as “sustainable,” in the purest sense of being endlessly cycled from raw materials to finished product and back again. But the trend is unmistakable, even during a recession — or, perhaps, because of it.
Genuine progress, however, remains elusive, as scientists, innovators, and companies often travel down parallel paths, each reinventing the same metaphoric “wheel.” A handful of companies have seen fit to share their innovations openly with other firms, including competitors. But it is often hit or miss, with no way of tracking the uptake of those innovations, let alone measure the salutary impact they may have on reducing industry’s overall environmental footprint.
A small group of companies spearheaded by Nike have partnered with the nonprofit Creative Commons to try to change that. Their novel initiative, called GreenXchange, aims to allow companies to share intellectual property for green product design, packaging, manufacturing, and other uses. If it succeeds, this budding coalition could accelerate innovation across companies and sectors. At minimum, it stands to rewrite the rules about how companies share.