Web 2.0
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Overview
Web 2.0 is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. Web 2.0 refers to the changes in the way people use the web and is the movement away from static webpages to dynamic and shareable content.
- Static Webpages - same information in response to all download requests from all users.
- Dynamic Webpages - interactive experience where content (text, images, form fields, etc.) on a webpage can change in response to different contexts or conditions.
A Web 2.0 site gives its users the free choice to interact or collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community. This is in contrast to websites where users are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social-networking sites, blogs, wikis, video-sharing sites, podcasts, social documents, social bookmarking, discussion boards, rss feeds and widgets, hosted services, and other web applications.
Significance of Web 2.0
Web 2.0 applications are significant to pollution prevention because they provide platforms for improving information exchange between people and organizations, enhancing P2 products and services as well as the knowledge and education of P2 experts. Web 2.0 applications also offer greater opportunities for collaboration among leaders within P2. Since education and learning leads to behavior change, Web 2.0 applications provide an opportunity to educate a greater number of people about the benefits of P2 strategies.
Applications of Web 2.0
- Find People and Create Networks - Web 2.0 applications and services make it easy to create, distribute and share content, often collaboratively, while helping users find and connect with like-minded people and form social networks based on common interests. Social Networks enable people to identify others with similar interests and expertise and allow them to work together in a single location to share and collaborate.
- Educate People - Web 2.0 learning technologies, resources and applications provide an opportunity to develop productive learning environments that can create interactive methods of educating people.
- Discover Information - Using Web 2.0 will allows people to discover, monitor, and track information, content, and users quicker and more accurately.
- Share Information - Web 2.0 creates the ability access and share information as well as collectively creating, editing, linking, and sharing web content.
- Enhance Collaboration - Web 2.0 tools provide the ability to not just share with others, but to actively work together, in real time.
In their book Wikinomics: How Mass Collaboration Changes Everything, Don Tapscott and Anthony D. Williams appropriately refer to the new Web 2.0 tools and technologies as "weapons of mass collaboration."
P2Rx Web 2.0 Goals
- Network Growth - enhance the P2 network by increasing engagement of those that are already a part and recruiting people to become part of our community.
- Information Improvement - people have easier access to information where they can discover new information and enhance the value of that information.
- Community Improvement - through improved information exchange, increased engagement and discussion can be enhanced and gives opportunities to improve sustainable and healthy behavior.
Types of Web 2.0
1. Audio/Podcasting- Podcasts are multimedia broadcasts made available on a website. These broadcasts are downloadable and therefore portable.
2. Blogs/Microblogs - A frequent, chronological publication of personal thoughts and Web links.
3. Social-Networking - An online community created for users to connect, communicate, and share.
4. Social Documents - Document sharing sites are usually sites where you can upload text documents, presentations, and PDF files.
5. Social Bookmarking - Social bookmarking on the Internet allows users to store, save, categorize and organize a personal collection of bookmarks and share them with others. There are numerous tools on the Internet that have these abilities and more for sharing websites with others.
6. Survey Makers - Create your own surveys with these easy to use tools.
7. RSS Feeds/Widgets - RSS Feeds and Widgets are web feed formats used to publish frequently updated works.
8. Video/Photo-Sharing Sites - Editors and enhancers for video and photo files.
9. Wikis - Wikis are websites that allow easy creation and editing of any number of interlinked web pages by a group of people to collaborate information.
10. Listservs and Discussion Boards - online discussion boards are where people can hold conversations in the form of posted messages and listervs are discussion boards in the form of e-mails.
References
Tapscott, Don, and Anthony D. Williams. Wikinomics: How Mass Collaboration Changes Everything. Portfolio Hardcover, 2006, p. 247.
